But if I were running a bigger business and I had to choose a type of blog for my organization I would choose an internal blog only because anything discussed within the blog is only available through the companies Intranet. The topics that should be discussed in these types of blogs are really anything that has to do with the acceleration of the company; from ideas for something new within the company to people who are doing great within the company. The people that should write these blogs are the people who are running these companies. With that in mind the blogs should be open so that everyone can communicate and share their ideas.
As for a celebrity spokesperson… now I’m just sounding like a broken record, it’s just not their style. However they do have collaboration pieces with celebrities that represent the culture. For example here is t-shirt and lighter that they put together with hip-hop artist, Nas.
But ALIFE is never really advertised on TV or anything like that. If anything, ALIFE would post a picture of Nas wearing an ALIFE shirt or performing at the store. And that would be their way of advertising the company and using a celebrity spokesperson. It works pretty well for them too. They don’t go around hiring actors to like their product and advertise for them. Instead ALIFE will have a paparazzi shot of a celebrity wearing the brand, and they will post it on their blog, a true form of advertising. Even Beckham rocks ALIFE. This is a picture they posted on their blog of David Beckham is wearing the ALIFE Chuck Naval shoes.
I feel the way ALIFE utilizes this type of advertisement; they don’t need a celebrity spokesperson. The pictures and videos speak for themselves.
Celebrities are walking billboards for clothing companies. They wear a shirt, dress, shoes or a piece of jewelry and people inquire where they got the item from. Resulting sales are instant, pretty much.
ReplyDeleteI was thinking the same thing about communicating through BBM and texting. I think small business communication is the reason that was invented to begin with. You only need something like a blog when you expect the majority of your employees to be glued to a computer all day.
ReplyDeleteI think ALIFE's method of posting pictures of celebrities wearing their products on their blog is a PR strategy. They don't have to pay for an ad (or a celebrity endorser), but they get all the perks of the celebrity status as well as a way to keep their "underground" or cult status.
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