ALIFE-stlye like no other (Assignment 5)

When I think of “investors” I think of big firms on Wall Street and things like that. And if that is the case, then I know ALIFE isn’t looking for investors. There are people who actually believe in ALIFE and what they stand for. Those are the types of people they look to invest in their company. That being said there is no bullshit strategy that the “big wigs” of the company put together to get people interested. It is not their dream to have everyone wearing ALIFE, because not everyone is going to believe what they believe in. That’s right; ALIFE has beliefs and stands by them, unlike these other brands that could give a damn about beliefs. But this isn’t the time to rant about who or who doesn’t have beliefs. When ALIFE first started, they were looking for NIKE to invest in their brand. This eventually paid off because now they have a tier 0 account with the most popular sneaker name in the world.

ALIFE is especially not looking to reach any government body, that’s easy to see. This company is defined as art. Some types that the government does not seem to like. The artists that ALIFE represents are graffiti artists, hip-hop artists, skaters, bikers, writers, photographers, the list goes on.

ALIFE Occupied Wall Street with the people, you really think they are looking to reach a government body. That’s the last people I think they want to reach. They want to reach the people, “Cuz aint no power like the power of the people!”

The way that ALIFE reaches their community is by doing what they have been doing. They put the art that represents this unique culture on their cloths, sneakers and accessories. But as I said before they are not you average company. They promote graffiti, loud music, smoking weed, drinking, basically they promote things that are frowned upon by your everyday corporate ass hole. So ALIFE’s goals of their Corporate Social Responsibility may not be like everyone else’s.

Through all of this I feel that the way ALIFE is handling things is great. Even in a “crisis” I still wouldn’t change any of the strategies, because I feel that would take away from their message. And that is something they will not do. Lupe Fiasco said, “if you are afraid, the fear that you are gonna change some… All you have to do is just remember where you came from.” Something I feel a lot of these companies forgot a long time ago.